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Sony Music Enter-tainment is looking to make a branding impact with fans in an otherwise overlooked piece of real estate: the cursor. Beginning today, parts of the Sony site will function with a Sony branded compact disc cursor rather than the pedestrian “arrow,” courtesy of technology specialists Comet Systems, New York.
“We see the cursor as a very powerful point of focus as far as the real estate on the screen is concerned,” said J. David Waldman, vice president of new technology and business development for the New York-based Sony division.
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