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After much speculation within the industry and six months of a beta test, Softbank Interactive Marketing will launch a network of sites on which it will sell advertising.
“Advertisers want a single point of contact” for multiple sites, said Caroline Vanderlip, chief executive of Softbank, which is majority-backed by Japanese technology conglomerate Softbank Holdings.
The Softbank Network will launch today with 43 sites subdivided by content into seven smaller networks, though advertisers can also make a run-of-network buy.
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