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On E-Commerce
In the offline world, women often are accused of being more interested in shopping than their Y chromosome counterparts. However, on the Internet, at least according to September’s gender composition of e-commerce sites from Media Metrix, it’s the guys who beat out the gals when it comes to transacting online. Maybe it has something to do with the fact that there simply are more men than women surfing the Web in general, but as the holiday shopping season quickly approaches, look for overall numbers to rise as e-shoppers flock to their favorite sites to avoid the real world crush at the mall.
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