IQ News: Shoppers Set Sights | Adweek
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IQ News: Shoppers Set Sights

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On E-Commerce
In the offline world, women often are accused of being more interested in shopping than their Y chromosome counterparts. However, on the Internet, at least according to September's gender composition of e-commerce sites from Media Metrix, it's the guys who beat out the gals when it comes to transacting online. Maybe it has something to do with the fact that there simply are more men than women surfing the Web in general, but as the holiday shopping season quickly approaches, look for overall numbers to rise as e-shoppers flock to their favorite sites to avoid the real world crush at the mall. See y'all at e-commerce leader Amazon.com!--Kipp Cheng
Most Popular Shopping Sites by Region, September 1999
Pacific region
SITE unique visitors (000s)
Amazon.com 2,138
Ebay.com 1,767
Bluemountainarts.com 1,508
CNet Software 803
Barnesandnoble.com 765
CDNow.com 733
MYPoints.com 598
Freeshop.com 521
Valupage.com 423
Ticketmaster.com 402


south atlantic region
SITE unique visitors (000s)
Amazon.com 1,867
Bluemountainarts.com 1,636
Ebay.com 1,467
CDNow.com 859
Barnesandnoble.com 748
CNet Software 682
Valupage.com 625
MYPoints.com 624
Freeshop.com 544
Ticketmaster.com 436

Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 50,000 individuals throughout the U.S. participate in the Media Metrix sample.