IQ News: Shop 'til You Cop: E!-comm Site Targets Entertainment Junkies

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Can’t find another one of that long-lost Bee Gees lunchbox? Now there’s hope.
E! Online, Los Angeles, the Web site property of E! Entertainment Television, today will launch a new commerce site selling both new licensed goods and collectibles from the entertainment world.
The site, Shop.eonline.com, is meant to sell “everything entertainment” according to its manager Peter Sheinbaum. Sheinbaum came to the company after creating the site’s business model as his MBA thesis last year at UCLA’s Andersen School.
In addition to selling all manner of pop culture items, from T-shirts to movie posters, the site features original entertainment content “for content’s sake,” Sheinbaum said.


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