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In an effort to give Web content producers the ability to synchronize advertising with streaming video on the Internet, SeeItFirst, a Fremont, Calif.-based provider of interactive products and services, has created the Graphical Linking Independent Dynamic Editor tool.
Available May 1, GLIDE will enable broadcasters with little or no HTML and programming experience to easily create customized text messages, surveys, general information, announcements, promotions, banner ads, hyperlinks and other platforms, according to Craig Lynar, vice president of marketing for SeeItFirst.
“GLIDE is a simple way for any novice to interface with the interactive video and add advertising information on the fly with no programming experience,” said Lynar.
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