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“To be the best in the world in interactive, we need to be more than the interactive department of Fallon McElligott,” said Mark Goldstein, president of integrated marketing at Minneapolis-based Fallon.
Called Revolv, the new unit will be independent but not freestanding. Similar to Fallon’s relationship with design shop Duffy Design, the unit will not be its own profit center, but will follow Fallon’s practice of centering profits around each client. Revolv can pursue its own clients, but it will not go after clients that conflict with Fallon’s roster.
Joe Duffy, whose reputation as a strong, cutting-edge designer has boosted Fallon’s image, will be Revolv’s president.
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