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In response to growing client demand for beyond-the-banner campaigns, a number of online rep networks have launched departments dedicated solely to brokering sponsorships.
“Advertisers are asking for it more,” says Scott Paternoster, president of the CliqNow sales group. “They weren’t asking for it a year ago.” CliqNow has dedicated four salespeople to signing advertisers to sponsorship deals; two staffers have been added in the last three months. So far, sponsorships have been tested on two sites, Thomson’s Investor’s Network–which recently signed a deal with trading site Quick & Reilly Sure Trade–and the National School Reporter.
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