IQ News: Profiler Coremetrics and Guru.com Form Pact

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Coremetrics, a profiling firm, today announced that it will partner with Guru.com, a San Francisco company that links freelance workers with contract jobs.
The San Francisco-based Coremetrics will supply Guru.com with information such as which parts of the site are most popular with which categories of visitors.
“Our service will enable Guru.com to track ROI and effectiveness of marketing campaigns,” said Brett Hurt, president and CEO of Coremetrics. “Also, it’s more efficient for them to use us as an application service provider [ASP] rather than have to integrate the software and do the analysis themselves.”
Steve Moy, product analyst for Guru.com,





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in