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In this brave new world of e-commerce, a new company called productopia wants to be the consumer’s friend. This online resource for product and purchasing information, launching tomorrow, uses an editorial model to deliver objective recommendations on a wide array of products, from apparel to electronics.
“We want to be the trusted third-party provider of product information for consumers when they’re deciding what to buy,” said Roger Neal, president and CEO of the San Francisco-based company.
A 20-person editorial staff will research products, and locate merchants online and off who sell them.
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