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In an effort to increase awareness of online privacy issues, eight portal companies said last week that they have partnered with the non-profit Internet privacy group TrustE in a banner campaign that launches today.
Microsoft’s MSN, America Online, Yahoo, Infoseek, Lycos, Excite, Snap and Netscape have formed a Privacy Partnership agreement to run banners linking to a TrustE privacy information site, located at www.truste.org/partners. The banners, and a redesign of the TrustE Web site, were both produced by Siegel & Gale, New York.
The group believes the campaign will generate 150 million banner impressions through the end of the month.
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