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The fruits of Lycos’ $274 million buying spree, which includes the acquisition of online directory WhoWhere and community site Tripod, is beginning to take shape.
Officials at the Framingham, Mass.-based company said last week that the company would use the sites as the basis of the Lycos Network–a compilation of eight sites that together claim more than 40 percent reach across the Web, according to Media Metrix. The Lycos ad sales force convened last week on the West Coast to figure out how to sell the Network to advertisers.
“Our top priority is to build as much reach as we can,” said Rick Boyce, senior vice president of advertising and commerce at Wired Digital, which was bought by Lycos earlier this month.
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