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Since agency conglomerates BJK&E and True North Communications finally agreed to a merger last month, many in the new media industry have been speculating about the future of the two powerful new media brands brought to the table: BJK&E’s Poppe Tyson and True North’s Modem Media, a unit of new media holding company TN Technologies.
Top officials at the two shops said they will be ready to reveal a full-scale plan by April. Both sides stated that, despite rumors to the contrary, a merger between the networks would not take place.
“This isn’t a consolidation,” insisted Kevin Clark, chief executive officer of Poppe Tyson, the acquired shop in the transaction.
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