IQ News: Personify Pairs Products In Its New ASP Service

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Personify announced today that it has hopped on the ˜application service provider” trend with the official launch of Personify Central, providing its Essentials and Proactive for Email products on an ASP basis. This approach gives companies a faster, easier way to implement the programs, according to Personify, while taking the heat off clients› IT departments.
The San Francisco-based company provides software tools that report on and analyze interactive marketing campaigns; it also offers consulting services and systems integration.
Essentials lets large businesses analyze Web activity.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in