Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pepsi will embark on a new frontier on the Internet this week with a 3-D, animated banner dubbed Pepsi’s “First Can on Mars.” The ad, an eight-second animation, resembles a commercial more than a static Web advertising banner. It features a Pathfinder-like space vehicle that bumps into a Pepsi can while scanning the red planet.
The campaign launches today with banner buys on the GeoCities and Progressive Networks sites, and also on some sites represented by the DoubleClick advertising network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in