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PC Flowers & Gifts, one of the first companies to focus on electronic commerce, is celebrating its 10th anniversary with a $5 million sweepstakes and a series of monthly online promotions, starting with a Valentine’s Day “his and her” Ford car giveaway.
The Stamford, Conn.-based company, which launched in 1989 on Prodigy, hopes the promotion will increase traffic to its Web site, pcflowers.com, and the co-branded flower and gift services of its 1,200 marketing partners, which include CBS, NBC, Merrill Lynch, Citibank, Travelocity and Reader’s Digest.
“The key to a successful e-commerce company is a scalable back-end ordering process, credit card process and customer support [system],” said William Tobin, CEO of PC Flowers & Gifts.
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