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Paramount Home Video this week is launching an online marketing initiative to both support the release of a Titanic Collector’s Edition gift set, available as of Oct. 5, and drum up interest in Titanic DVDs and videos for the holiday season. The video distribution unit of Paramount Pictures has enlisted the help of Luminant-owned interactive shop Brand Dialogue, New York to craft a series of banner campaigns targeting teen girls and women.
“One of the successes of Titanic among teen audiences was the fact that young girls saw the film 15 times in theaters, and most of them already own it on video,” said Michael Arkin, senior vice president of marketing, PHV.
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