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Monday marks the first major consumer marketing push for CheckOut.com, the commerce and content site backed by Hollywood mogul Michael Ovitz. CheckOut.com targets the entertainment afficionado with reviews and other content that bolster the site’s sales of CDs, DVDs, videos and games.
Ads, which span TV, print, radio and online, run the tagline “Check it out” and feature people smashed up against a glass wall, presumably users desperately trying to “check out” what’s on the site.
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