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It’s considered an absolute that young people tend to be more open-minded and willing to change their brand and media choices than older people. But the data below illustrates that online media buyers should rethink some of their assumptions when it comes to the 55+ wired market. In a 10-month period, eight of the top-10 sites for women in that age group changed. And the two on both lists, ancestry.com and rootsweb.com, dropped to ninth and 10th respectively.
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