IQ News: Oscar.com, ABC.com Offer Enhanced TV

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Oscar.com, the joint Internet venture between ABC.com and the Academy of Motion Picture Arts and Sciences, this Sunday will begin real-time enhanced TV coverage of the 72nd Annual Academy Awards, which will be aired live on ABC TV.
The five-year-old Web site’s enhanced TV offerings are self-contained, allowing viewers to interact with the telecast on their PCs without special plug-ins or high-speed Internet access.
“Do people want to watch [the Oscars] or [interact] with it?” asked Brian Bowman, vice president and general manger of ABC.com.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in