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Despite the explosion in businesses to service the Internet marketing community, not all of its needs have yet been met.
At least that’s the belief of Primary Knowledge, a New York-based online marketing services startup that plans to track return on investment using the vast amounts of data that most advertisers and agencies collect. Peter Adams, formerly chief technology officer of Poppe Tyson and later vice president of strategic planning at the merged company Modem Media.Poppe
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