Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of a new advertising strategy, online music retailer CDnow will launch a “Websessions” event this week starring 14-year-old blues sensation Shannon Curfman. The behind-
the-scenes peek, sponsored by sportswear e-tailer boo.com and teen site bolt.com, both in New York, will feature a mix of performances, interviews and clips, and can be accessed at www.cdnow.com/websessions.
“[In the Websession], you get a picture of this person as a human being and as an artist,” said Harold Blumenthal, senior vice president of media at Fort Washington, Pa.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in