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MSN.com, the Microsoft online property with identity problems, wants to tell the world it knows who and what it is. An $18.5 million consumer ad campaign, launching today, reworks the Microsoft corporate theme “Where do you want to go today?” into a print, radio, outdoor and online blitz that is expected to deliver 1 billion gross impressions in the next four months.
“The Microsoft Network has been kind of an unknown entity,” said Marty Taucher, director, MSN.
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