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NetGravity, the San Mateo, Calif.-based company best known for providing ad management systems to online publishers, is now putting similar tools in the hands of ad agencies.
The company is preparing to launch its new NetGravity AdCenter for Agencies service in March, a suite of applications for media planning and buying, trafficking, ad targeting and campaign analysis. The tools will free agencies from having to outsource those tasks.
The new product is a line extension of sorts of the NetGravity AdCenter, which was released last year to publishers as a Web-based service to target, serve and report information on online ads.
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