IQ News: NBC Opens Door To Its Portal Strategy With Cnet's Snap

Having a stake in an Internet portal–a Web site viewers will see when they first log onto the Web–has emerged as the current rush-to-complete business deal. But NBC last week became the first TV network to officially announce a portal strategy, in purchasing a minority stake in CNET’s slow-to-build Web-based service Snap Online.
But it’s unlikely NBC will be alone among its network brethren in launching a portal service. The Buena Vista Internet Group, parent company of Disney Online, ABC Internet Group and ESPN Internet Group, has indicated an interest for some time in aggregating content to become a portal, but has yet to release details.