Online health store GreenTree.com, San Francisco, appointed Andy Felong as vice president of engineering and Bruce Mowery as vp of marketing. Felong was vp of the Internet Applications Division of Oracle Corporation, Redwood Shores, Calif. Mowery headed consulting firm Ellipsis, Atherton, Calif. Engage Technologies, Andover, Mass., named Deborah McWhinney president of Internet Profiles Corp, an Engage subsidiary. McWhinney was formerly executive vp of business planning and strategy at Visa International Charged.com promoted Jen Heck to managing editor. Heck was previously a writer at the New York-based lifestyle e-'zine About.com, New York, appointed Alan Wragg president of About.com International and Jon Spaet president of About.com advertising sales. Spaet joins About.com from MSNBC, New York.