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SF Interactive, San Francisco, has tapped Rob Middleton for the new position of principal, director of media services. Middleton comes from Goodby, Silverstein & Partners, San Francisco, where he was media research director Peter Kestenbaum has been appointed vice president of corporate marketing at Agency.com, New York. He was director of field marketing, North America, for Sun Microsystems, Mountain View, Calif. Concrete Media Construction, New York, has named its former vice president of marketing Aaron Cohen to the post of president.
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