Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sales Force In-House
–Microsoft Network’s Sidewalk, the local online directory service, is bringing its advertising sales force in-house.
Since its launch in March of 1997, Sidewalk’s ad sales have been handled by CUC, a consumer services provider that later merged with hotel finance company HFS to become Cendant Corp.
“Bringing the force in-house means we’ll be closer to our advertising customers and able to respond more quickly to their needs,” said Peter Atkins, Sidewalk’s general manager of advertising, sales and marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in