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Mercata, a Seattle-based online group buying service, today launched its spring promotional campaign using rich media ads across the MSN.com network of Web sites.
The campaign will promote Mercata’s PowerBuy feature, which allows customers to buy a given item or service within a set time frame, usually around 36 hours, with the price dropping as more people decide to buy the item. Like other group buying sites, the prices for products and services on Mercata go down because larger numbers of buyers generate a volume discount with vendor partners.
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