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The New York-based online ad rep’s site is scheduled to go live in Q2.
Orchestrated and funded in part by the New York-based McCann-Erickson Worldgroup; Odeon Capital Partners, New York; and Tel Aviv, Israel-based IPEX and McCann-Kesher-Berrel, the site gives advertisers the ability to offer ad campaigns in real-time to numerous players’ Web sites simultaneously free of charge.
“We’re trying to revolutionize this market by offering an advanced e-commerce approach, which provides a real alternative to existing online ad networks like [New York-based] DoubleClick, 24/7, and FlyCast, [San Francisco],” said Dennis Wong, president and COO of Media Market Makers.
Wong estimated that the site should save advertisers between 10 percent to 15 percent in regards to streamlining labor, paper and intermediary costs.
“We hope to scale [down] the inefficiencies in this buying space,” Wong said.
The site allows advertisers or their agencies to input how much they’re willing to pay for a campaign, and determine...
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