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As a former producer with the British Broadcasting Corp., the TV network famous for its irreverent programming, Margaret Heffernan and the Internet are a perfect match. Heffernan, who serves as president and COO at Woburn, Mass.-based online entertainment company iCAST, keenly understands the pressures associated with programming for the Net.–Erik Gruenwedel
IQ: Is there really a demand for online entertainment?
Heffernan: Yes. Having said that, I’ve learned that entertainment online is a very different beast from entertainment in traditional media.
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