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Promote Rich Media
With the goal of increasing the acceptance of multimedia ad units in the online advertising industry, New York-based media.com this week will launch a program called the Enriched Media Seal of Acceptance. The program calls for online publishers to display the seal on their sites to inform advertisers that they are willing to accept multimedia ad forms.
David Dowling, president of the Grey Advertising unit, said enriched media combines beyond-the-banner enhanced ad units with “rich media” technologies, which have proven to be effective in reaching consumers.
“It increases the visibility and increases the return on investment,” Dowling said of the ads.
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