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In a departure from its usual strategy, LifeSavers Company is pulling some dollars away from enhancements to its Web site in favor of spending money on its first Internet ad campaign, which launches next week. Developed by CKS Media, New York, and Skyworks Technologies, Maywood, N.J., the estimated $250,000 effort packs two sweepstakes, a host of tie-in partners and a summer-long rotation of banners on up to 20 sites, all to promote the brand and Candystand.com
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