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Next month on college campuses across the country, Lexis-Nexis is launching an advertiser-subsidized version of its Web-based Academic Universe service. Charter advertisers include entertainment site Muze and online retail aggregator CatalogLink. Honda said it had been interested in advertising on the service, but backed out because of launch delays.
With an average ad rate of $45 per thousand impressions, the advertiser commitments are enabling Dayton, Ohio-based Lexis-Nexis to offer the service at an approximately 40 percent discount, or $1.52
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