IQ News: Leisureplanet Kicks Off Integrated Effort With TV

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Travel site Leisureplanet.com has begun airing two TV commercials produced by @tmosphere Interactive, a New York-based interactive agency, as a teaser to a full-scale, online and offline branding campaign set to begin in June.
The global campaign will mark the first advertising effort for the Belgium-based e-commerce Web site.
It will also mark the second time in eight months that @tmosphere, founded last year by BBDO New York, has been tapped to create an integrated advertising effort.




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