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Ad rep firm Latitude90, which to date has represented a relatively small sampling of about 20 sites, has created four new sales channels and will begin to sell ads in a network model.
Individual Web site sales will be under the new heading of L90 Premium, for which Los Angeles-based Latitude90 will sell traditional banner packages as well as sweepstakes, promotions, and content integration, which CEO John Bohan says generate higher click-throughs. Sites include 100Hot, Hollywood.com
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