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Sets Sail Anew
Los Angeles-based ad rep firm AdNet Strategies has changed its name to Latitude90 and introduced adMonitor, a proprietary ad tracking and serving product which will be made available to other companies.
John Bohan, co-founder and CEO, said that with the Internet becoming more of an established marketing medium, the company’s name could express more of its vision.
“Latitude90 literally means the ends of the earth,”–or the North and South Poles. For the company, Bohan said, it means having both global reach and going to great lengths to service their clients.
Latitude90 is focusing on representing about 20 Web sites rather than creating a large network, such as competitors DoubleClick or 24/7 Media, both New York.
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