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Excepting, perhaps, drivers with onboard computers, people in cars would seem an unlikely target for a web campaign. But that’s something the Creative Department, Cincinnati, Ohio, hopes to change through an outdoor advertising campaign geared at driving customers online to purchase products.
Twenty-one billboards began appearing in greater Cincinnati Feb. 23 touting a fake product–adoptable, mutant animals–to test the “e/ffective Media” concept. The boards include the URL get1.com, which consumers can access to learn more. The agency also owns similar names, such as want2.com
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