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In an effort to extend its online presence offline, wedding resource The Knot today launched a marketing campaign called The Knot Box. Starting this week, brides-to-be who register at www.theknot.com with a wedding date at least five months away will receive a free Knot Box packed with paraphernalia to help them prepare for the Big Day.
“We wanted to blow away the bride when she comes home and finds this shrink-wrapped box,” said Jessica Kleiman, a Knot spokesperson.
The tastefully designed box houses a three-ring binder called The Knot Ultimate Wedding Organizer, among other goodies.
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