Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
JMCP Touch Interactive, the digital arm of New York-based Jordan McGrath Case & Partners, later this year will launch a new ad format in conjunction with packaged goods giant Procter & Gamble called “sequential banners,” the first use of which will tout P&G’s Bounty paper towels.
“Our team has been heavily focused on identifying the most effective forms of interactive advertising-banners, side frames, pop-ups, sponsorships,” said Pete Blackshaw, brand manager of interactive marketing at Cincinnati-based P&G.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in