IQ News: JC Penney Helps Users Give to ShopForChange

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Mass merchandiser JC Penney joined the group of stores on ShopForChange, an e-commerce site that lets people do good while shopping. Beginning today, the Plano, Texas retailer will donate 5 percent of the purchases made on penneys.com by users who come through ShopForChange. ShopForChange’s parent company, Working Assets, San Francisco, will donate the funds to various non-profit organizations.
Working Assets hopes to raise $5 million from its site this year, to be donated to more than 50 nonprofit organizations active in such areas as peace and social justice.
Last year, Working Assets members raised more than $3 million for such organizations as Greenpeace, Children’s Defense Fund and Planned Parenthood.




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