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San Diego, Calif.-based InterVU, a developer of streaming video technology, launched video advertising banners on the World Wide Web last week.
InterVU’s “V-banner” technology allows a short video clip to play within a banner. InterVU banners can be viewed via any Web browser without additional plug-ins, in part because the company delivers banners that use its technology from its own network of servers, said Doug Augustine, InterVU’s vice president of marketing and sales. The company’s network also allows it to deliver video automatically based on the speed of the end-user’s Internet connection.
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