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Interscope Records, Los Angeles, today unveils its new Web home located at www.interscoperecords.com. But unlike the label’s defunct original homepage, which simply featured publicity photos and artist bios, Interscope hopes to revamp the notion of record-label-site-as-vanity-project by focusing on its existing audience–including fans of such Interscope artists as the R&B group BlackStreet and The Wallflowers. It will also look to attract page views with an online store (opening early 1999) and a virtual jukebox with streaming audio and video clips from Interscope’s roster of 82 artists.
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