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Hollywood’s new media industry, dubbed Siliwood, is where pop culture on the Internet may find its mainstream self. It is the surfing grounds of Scott Zakarin, who, out of his Culver City, Calif., office, heads up America Online’s soon-to-launch Entertainment Asylum site, as president of programming. Zakarin, 34, is not tech-savvy enough to be a computer nerd, but he’s not a Hollywood mogul either. Still, his affable, Jewish-boy-from-Long-Island demeanor puts him more in the Spielberg camp than in Gates’.
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