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Gatorade’s advertising manager, Liz Bardetti, is anything but geek-chic. She avoids Internet get-togethers and software developers, and eschews all high-tech trade jargon. Instead, she lets Gatorade’s agency, Foote, Cone & Belding, and project shop, Mojo Unlimited, both Chicago, walk on the wired side.
“I’m a total non-techie,” Bardetti, 28, says with pride. “We have a great agency. They thoroughly understand the technical ins and outs of the Web.”
Despite her lo-fi outlook, Bardetti has been online for three years, just as long as Gatorade.
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