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When it comes to starting new businesses, David Rosenblatt is no novice. The 30-year-old majored in East Asian studies at Yale and spent several years in Taiwan and Hong Kong in various capacities: teaching English, starting a Princeton Review-type of test-prep program and consulting for American companies. He then worked for British investment bank SG Warburg and Co. in New York and Hong Kong, where he also worked on privatizing state-owned Chinese enterprises.
But it was while attending Stanford University’s Graduate School of Business that he became enamored with the Web.
Rosenblatt joined DoubleClick, New York, a year ago as product manager for DART, the company’s ad targeting and reporting service.




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