IQ News: IBM Powers Official Tony Web Site

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IBM has added the Tonys to its stable of major-event Web sites–including the Olympics, the U.S. Open and the Grammys–by launching, hosting and sponsoring Tonys.org to carry live Webcasts from the annual Broadway awards show.
Already, the site has featured actors Kelsey Grammer and Bebe Neuwirth announcing the year’s Tony award nominees as well as live interviews from the annual Tonys Nominee Brunch held earlier this month. In two weeks, however, Tonys.org will Webcast the prestigious event itself, on June 4 beginning at 8 p.m.
This isn’t the first time the Tonys have gone online, said Jed Bernstein, president of the League of American Theatres and Producers, noting that the award’s first Web site launched a few years ago, but went dark last June.




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