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Internet advertising revenues jumped 240 percent in 1997 to $906.5 million, and if the fourth-quarter rate holds, the industry is on track to generate more than $1 billion in sales this year, according to a new report by the Internet Advertising Bureau and Coopers & Lybrand’s New Media Group.
“Overall, 1997 was a milestone year in terms of the Web being established as an advertising medium,” said IAB Chairman Rich LeFurgy. Revenues totaled $335.5 million for the fourth quarter of 1997, up from $227.1
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