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The deals that online bookseller Amazon.com struck last week with America Online, Excite and Yahoo! are about to be replicated elsewhere on the Web.
The three deals call for Amazon to become the exclusive bookseller on AOL.com, Excite and Yahoo!, with a percentage of each sale going to the three Web sites. With the help of New York online media planners i-traffic, two lesser-known online retailers–CDNow and CyberMeals–are both in the process of setting up cyberstores on the Web that will also give sites who work with them a cut of the sales that are generated.
I-traffic is about to launch a strategy similar to Amazon’s for CyberMeals, at www.cybermeals.com,
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