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Looking to score points with sports fans on the Internet, Hoops- TV.com, the Rosemont, Pa.-based basketball entertainment and lifestyle Web network, today will launch its first integrated marketing campaign.
A print spot featuring a quasi-religious altar to basketball with the tagline “If basketball is your religion, this is your church” will appear in this week’s issue of Sports Illustrated, with placements in ESPN magazine, Slam and Electronic Gaming Monthly to follow. A national cable TV spot also will air beginning today on TNT, TBS and ESPN.
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