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Blue Dingo Digital, New York, has created a new advertiser-sponsored fitness Web site for the American Heart Association that leverages the possibilities of interactivity to educate visitors about the benefits of physical activity.
The site, www.justmove.org, serves a primary audience of adults aged 25-55 at all levels of physical activity. Rusty Breedlove, new media director for the American Heart Association in Dallas, said that in addition to educating Americans on the cardiovascular benefits of physical activity, the site is also intended to motivate users to reduce their risk of heart attack or stroke regardless of their current level of activity.
Among the site’s features are a My Fitness section that determines users’ appropriate activity levels.
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